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A beginner in online marketing? You need to read this! And don't worry, I am not asking for your money or your email address . It's all for free.

There is a fundamental difference between marketing online and offline. That is, in offline world, you can rent an office or store somewhere, stack your goodies, open your store or office and wait for the passing by customers who might be interesed in what you are selling. This never happens online. There is no such a thing as passing by internet surfer. Let's face it. People find what they are looking for using the famous and popular search engines (Yahoo!, Google, MSN, .. etc.). You can submit your site to those search engines, but there is no guarantee that your site will show every time a search is done for your website content .. in fact they tell you so after you submit your site to them. Even if your site will show, it will be at the tail. Usually I don't go any further than 10 pages in any search, and most of the time the first page will do.
So ... unless you pay those search engines to show your site (and pay them well ... I am talking about thousands of dollars here every month), you've got no chance in being exposed to viewrs unless you force those search engines to show your site by dragging traffic to your website. 500 visitors everyday is the minimum, and the more visitors get to your site the higher it will rank in every search.
And that's why you need traffic exchange sites. They give your site the chance to be exposed to viewers and in return you'll visit other people sites. And usually on those traffic exchange sites your site will be viewed by people who might as well be interesting in your business. Actually I am building my downline in the THE GOAL GUY and ULTIMATE MARKETING CENTER using my free traffic exchange credit.
The most powerful traffic exchange program I ever used is TrafficSwarm. I've got hundreds of sign ups from it.



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Making Your Traffic Exchange Campaign Work

"Do you want me to take a good look at your offer when I see it on my favorite traffic exchange? Do you want me to respond and get more information? I want to see what you have to offer, but I don't want to wait forever for your page to load, and no matter what you've heard, your sound bite isn't going to make me wait longer, either. I'm trying to earn credits for my campaign, and I'm only going to give you some of my precious time if I can see your page quickly, so that I can make an informed decision and move on. There are a few things you can do to make sure I stay and read your information, rather than clicking through to the next site in rotation.

1 Your page has to load fast, or I lose patience, and when the timer runs out, I'm going to click. Limit your graphics to just a logo and a small picture for illustration.

2 Use a splash page for your traffic exchanges. These load much faster, and put less of a load on my connection. I'm less likely to move on the the next site if your information is right in front of me.

3 Take the time to type the information I need to rouse my curiosity, and give me a link or button to click that will open your site in a new page. This will enable me to look over your offer while continuing my surf session.

5 Go ahead and offer me information in my email. Use a simple subscription page attached to an autoresponder, or better still, to your email so that you can give me a personal response.

4 Save the sound effects for your main page. If you are promoting an affiliate page with sound, take the time to build a gateway or splash page, so that I will want to click through to your main page.

5 Take the time to proofread your copy. Nothing will turn me off of your offer faster than several misspelled words or grammatical errors.

6 Avoid using a lot of Flash. I know it's pretty, and I know a lot of us use it, but if I have dial-up your page is not going to load in less than 30 second for me, so I will probably never see it.

I know these tips seem pretty basic, but you will notice a better response to your traffic exchange campaigns, which will greatly increase your success with your business."
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Traffic Means Sales

Without Sales, You Cannot Generate Income

Free Viral Traffic For Your Site

Web traffic is the major need of an online business owner. A web site will never succeed if traffic is not coming in. When you have a good flow of web traffic, you are guaranteed to attain success and profits.

It's just like having a retail store. It doesn’t matter how good you are as a salesman or if you have the best products, if no one comes into your store, they may never know. Even if you advertise, if your marketing strategies are weak, it could be buried beneath the other marketing schemes of the other stores. This is especially true on the Internet where the competition is fierce.

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You will notice that even the finest optimized site, which has the best sales page, will not gain an extra penny without increasing web traffic. There are numerous ways to increase web traffic and most of the webmasters have tried everything to make it to the top.

Although these ways are known to generate traffic and help increase income, most of them will cost you money without a complete guarantee that you will profit from it once you have spent your cash over it.

On the other hand, there are still many ways on how you can be able to generate good web traffic without spending too much. Sometimes, it even comes free when added with perseverance and patience.

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Exchanging links with other sites is a good strategy to generate web traffic. If you carefully study the performance of top ranking sites on the different search engines, you will get numerous links. Though you can benefit from exchanging links with any site, if you exchange links with sites of a similar niche (interest) you will generate more tageted traffic for your site.

Another advantage of exchanging links is that your site will have more possibilities of having a higher ranking in the different search engines. This may favorably help in getting traffic from the search engines plus the linking site.

Webmasters Get Free Immediate Advertising and Free Traffic For Your Site

Traffic exchanges are a form of link exchange in which the members of a certain traffic exchange can view each other’s pages by simply surfing within the exchange. Each time you view someone's page, you gain a certain credit so the more pages you view of other sites, the more your site will be viewed in return, thus giving you more credits and higher chances to increase web traffic.

Although traffic from these exchanges is not targeted it can be used to capture names for your subscriber list and to build your affiliate downline by attracting other webmasters to your affiliates, or getting them to affiliate with you; thus using their skills to increase your own sales margin.



Careful! If It's Viral, It Could Be Contagious

Hence, The Purpose Behind Viral Marketing

Viral marketing is just that, a marketing campaign which spreads, and ideally under its own power. Viral marketing can come in many forms including e-mail campains, articles published in directories and on other sites, tell-a-friend scripts, and even from other webmasters helping themselves out by helping you.

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The primary focus of viral marketing is to put something in the customer's hands, or in an associate's hands, which is designed to not only bring customers back to you, but to also use the customer's own experience to bring new clientele to you. Known as word of mouth and promotion advertising in the mundane, walk-a-day world, viral marketing takes on new life in the world of the internet, yet, incorporates many of the techniques of old.

6 Ideas for Viral Marketing

Here are six ideas to help you start your viral marketing campaign:


1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don't have one. Just include your banner ad at the top of the board.

3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice intact.

4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.

6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide "branding rights". That is where you can include your own name, website, and contact information.

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Principles of Viral Marketing

Viral marketing has definitely gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their fair share in the market. The approach developed by Hotmail in increasing its number of subscribers is one classic example of viral marketing.

How Hotmail Did It

Hotmail is one of the first web-based email provider that gives away email addresses for free. Their marketing approach starts by giving free web-based email addresses and additional services. Each of the messages sent with a Hotmail address has an advertisement at the bottom that goes: “Get your private, free email at http://www.hotmail.com.”

Then, of course, Hotmail subscribers will use the service to send messages to their friends and colleagues. These friends and colleagues will get the message and read it, and then clicks on the link at the bottom. They will also sign up and be a subscriber like what the sender did. Then these new subscribers will also email their own set of friends. The cycle goes on and on.

This is why viral marketing has the power of reaching thousands, even millions, of people in such a short time and with little effort from the one who initiates it.

Free Search Engine Submission and Promotion

Obviously the key to getting traffic from the internet in the first place is to have your link in places which are easy to find. Chief among these resources are search engines and directories; since this is how people search for what they are trying to find.

But why have a link anywhere but Google? Aren't they the primary supplier of traffic to websites?

Well, yes they are, but they have a ranking system by which they return results on searches; and the more links you have on other search engines, in directorie, and on other sites, the higher you are likely to be ranked and, as a result, have your site returned earler in the search results.

In order to help you to accomplish that, you will find a handy search engine submitter that will submit your site to several search engines for you. Just enter the details and submit away for free; for as many sites as you would like.


Don't forget to check out Directory Critic which offers a listing of over 800 directories to which you can submit your site for free.


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Default EnginesAdditional Engines
AtomicBot
Burf
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FyberSearch
Google
Google-ca
Google-fr
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Subjex
Unasked
Walhello
Abacho (.de)
Acoon (.de)
BigFinder
ExactSeek
OnSeek
SearchEngine
SearchSight
SearchWarp
WebWizard

Search Engine Optimization
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Elements of Viral Marketing

Dr. Ralph Wilson, an e-commerce consultant, named six elements or basic principles of viral marketing. A viral marketing technique need not have all of these, but the more principles it follows, the more powerful the strategy will be.

1. Give away products or services. This is the first and most basic principle of viral marketing. When a person hears the word “free,” it elicits the interest in him and will avail of that free product or service, for sure. Having cheap or inexpensive products may also do the trick, but “free” will give much faster results.

Patience is important in viral marketing. Giving away products for free may not earn profit today but if the business gets to develop customer base by giving something for free, it will soon generate income for them.

2. Easy transfer to others. The medium used to carry the marketing message to other people should relatively be easy. Viral marketing has been powerful over the internet because of the ease of communication the technology offers. Email, web sites, software downloads are just some examples that can be used in viral marketing.

Also, it is better that the message be short for easy copying and transmission. Simple and short but straight to the point is best, just like Hotmail’s advertisement at the bottom of each email sent out.

3. Scalability from small to very large. When viral marketing is used as a marketing style, it is best that the business is prepared for rapid growth. In cases of increasing web traffic thru viral advertising, the web owner should make sure that the host server is prepared enough to handle the expected increase in traffic within a short period of time.

This should not be taken for granted; else, it will defeat the purpose of doing viral marketing. Once people notice that the site takes a long time to load, they will just leave and forget about it. That means an automatic loss of potential customers.


4. Exploit motivation and behaviors. A marketing strategy that builds on motivation and behaviors of people for its transmission is a definite plus. People love to be popular. This motivation will drive them to communicate to more and more people to be known.

5. Utilize existing networks. According to social scientists, an average person has about 8 to 12 members in their close network of family, friends and colleagues. Moreover, internet gives way to creating a bigger network circle. Learning to use these existing networks in viral marketing will yield better results.

6. Take advantage of other’s resources. Viral marketing need not consume all your resources away. Using other web sites in posting your articles, for example, will get them read by a large number of people without the need of creating your own web page.

It is best to learn these basic elements or principles of viral marketing first before actually doing it. Being to aggressive without doing your homework may just lead to damage instead of success. Try to adopt those that may be applicable to your product. Use all of the principles, if possible, for a more successful output.

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The Subservient Chicken

Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promotion of Burger King’s line of chicken sandwiches.

The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user’s input, showing pre-recorded footage and appearing like an interactive webcam. The takes literally the advertising slogan “Get chicken just the way you like it”.

There are more than a hundred commands the chicken will respond to, including:



  • Michael Jackson dance moves such as moonwalk
  • River dance
  • The elephant
  • Lay an egg
  • Walk like an Egyptian
  • Yoga
  • Rage
  • Spank
  • Taco Bell
  • Fight


When told to do anything the Subservient Chicken thinks is offensive, like perform sex acts or take off his mask, the chicken walks up to the camera and shakes a scolding chicken finger in disappointment. If he is told to east food from rival fast food places like McDonald’s he approaches the camera and places his finger down his throat but when told to eat Burger King he has a more positive response. The chicken responds to the command “smoke crack” by smoking but when told to “smoke a bong” he waggles his finger scoldingly.

Burger King’s Chicken Fights campaign was recently introduced. The two cockfighting chicken characters are modeled off this chicken. There seems to be no end to the variations on the theme from Burger King. There has also been a lot of criticism leveled at the chain about the Subservient Chicken but for now it looks like Burger Kind is crying all the way to the bank.

A successful viral campaign isn’t always in good taste maybe that’s what makes them so tasty. It's up to you to decide which side of ethics you want to take. Too often big business puts profit ahead of ethics.




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